Healthcare
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
Singlife moved 90%+ of computing to AWS, saving S$5m a year, then became Singapore's first insurer to adopt Agentforce.
AIG reports processing record submission volumes with no added headcount after embedding generative AI in underwriting.
Swiss IT services firm NextLink Group used Odoo to cut contract management time by 93.3% and invoice on time across its subsidiaries.
Managed service provider Interhyve replaced siloed tools with Odoo, linking timesheets, helpdesk and subscriptions to bill in half a day.
US jewelry insurtech BriteCo connected its policies to Shopify so jewelers can offer coverage online and in store at the moment of sale.
Kentucky's Purple Toad Winery moved from NetSuite and QuickBooks to Odoo in six months, automating sale-to-invoice flows across 10,000 invoices a year.
Barossa winery Gibson moved tastings, tours and city dinners onto Shopify, taking 500 reservations in nine months on one customer record.
Napa's HALL Family Wines moved ecommerce, tasting room POS and its wine club onto Shopify Plus in seven months, keeping every member payment token intact.
The fast-casual Mediterranean chain rebuilt its website on Shopify in about 15 weeks, lifting conversion 132% and cutting content updates from days to minutes.
A St. Louis cafe group replaced NetSuite and three accounting tools with Odoo, cutting sales order time by 75% and closing year-end inventory by January 2.
A 14-campus system moved finance, HR and student services onto one Workday platform with mobile self-service.
evo started in 2001 as evogear.com, run out of founder and CEO Bryce Phillips's garage in Seattle. Two decades later it is a global outdoor and experiences company, and for all of that time its commerce ran on a platform the company built and maintained itself. That custom stack had become a brake on growth: engineers were spending around 60% of their time simply keeping it running.
After a two to three year evaluation, evo moved its direct-to-consumer storefront to Shopify and began rolling out Shopify POS across its stores. The migration brought more than 20 years of custom commerce, about 250 brands and roughly 3.5 million SKUs onto one platform, with only about eight minutes of downtime at launch. New services that used to take months to integrate now take about two weeks, and AI assistant storefronts have already become a measurable sales channel.
Today evo operates 12 retail stores across the US and Canada, eight Rhythm Japan resort locations, evo Hotels in Salt Lake City, Hakuba and Tahoe City, the evoTrips adventure travel business, All Together Skatepark locations in Seattle and Salt Lake City, and a range of in-store services, rentals and events. Its five-year strategy is to build an ecosystem around the outdoor customer, spanning gear, expert advice, service, travel and lodging. Its catalogue is unusually dynamic: products turn over almost entirely each season, and used gear adds six condition variants for every size and colour.
The custom platform made every new capability slow and expensive. Adding a payment method took months, as did a membership platform. A tax integration took four to five months and ran over budget, and a loyalty integration took six months. With roughly 60% of engineering time going to maintenance and only about 40% to forward progress, the ecosystem strategy simply could not get the attention it needed.
Retail and online also lived in separate systems that the team had to stitch together manually behind the scenes. evo initially leaned towards a headless, composable architecture, but moved away from it after learning how costly that kind of infrastructure is to maintain. It needed a platform that offered customisation without the overhead of owning everything.
evo chose Shopify because it could keep its own look through Liquid customisation, use ready-made apps instead of bespoke integrations, serve the US and Canada from a single store with Shopify Markets, bring its stores onto the same platform with Shopify POS, and support the higher variant counts its used-gear programme requires.
The direct-to-consumer storefront runs on Shopify, with Liquid used to preserve evo's brand experience. Shopify Markets lets one store serve both US and Canadian customers rather than maintaining separate sites.
Shopify POS was piloted at the Seattle flagship and then extended store by store across the US, with Canada following. Staff benefit from a cleaner cash wrap, tablet-based hardware that is not tied to a fixed register, and easier training.
evo connected its custom-built product information management system to Shopify and designed transaction and inventory flows between Shopify and its NetSuite ERP, with an integration platform handling data movement between the systems.
The machine-learning search platform Constructor was tested alongside evo's existing search on the live site before the company committed. It now powers results and recommendations, personalising them by shopper behaviour, for example showing different goggle brands to skiers and snowboarders.
Shop Pay handles a large share of checkout. Sidekick, Shopify's AI assistant, lets the finance controller build reports directly in the Shopify admin. By mapping products to Shopify's native categories and category metafields, evo also made its catalogue available through AI assistant storefronts.
The project took 14 months from signing an implementation partner to the online launch. Discovery included time on site in Seattle reviewing the entire business, during which evo catalogued thousands of one-off custom behaviours it nicknamed zombies, deciding for each whether it would become a native feature, a third-party app or a changed business requirement. About 3.5 million SKUs were imported, covering five years of history. The legacy stack carried the business through the 2025 holiday season, and evo chose a single cutover of the storefront during its slowest sales period rather than running parallel US and Canadian launches. The DNS switch took about eight minutes and the first order arrived within three to four minutes.
The first major event on the new platform, the Memorial Day sale, beat plan. More fundamentally, the engineering team has moved from spending most of its time on maintenance to building new capabilities, and lighting up a new service now takes about two weeks. Shop Pay accounted for more than half of online orders from the start. In a recent 30-day period, evo earned roughly $120,000 from more than 6,000 visits through AI assistant storefronts including ChatGPT, Microsoft Copilot and Shop. VP of technology Ben Plehal summed up the launch by saying the big things worked from the first minute.
The strongest case for replatforming is often not licence fees but the engineering time a custom system consumes. Measuring how much effort goes to maintenance versus progress makes the decision far clearer.
Years of bespoke development accumulate one-off rules. Deciding deliberately whether each becomes a native feature, an app or a changed process prevents old complexity from being rebuilt on a new platform.
Protecting peak season on the old system and switching during a quiet period reduced risk. Piloting POS in one flagship before a wider rollout applies the same principle to stores.
Shopify, Shopify POS, Shopify Markets, Shop Pay, Shopify Sidekick, NetSuite, Constructor
This story is compiled by the ONEXT DIGITAL editorial team from public sources and is shared as an industry reference. evo is not an ONEXT DIGITAL client.
Sources: https://www.shopify.com/case-studies/evo
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