Healthcare
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
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Barossa winery Gibson moved tastings, tours and city dinners onto Shopify, taking 500 reservations in nine months on one customer record.
Napa's HALL Family Wines moved ecommerce, tasting room POS and its wine club onto Shopify Plus in seven months, keeping every member payment token intact.
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HALL Family Wines is a family-owned Napa Valley winery behind four labels, HALL, WALT, BACA and Michel Foch, and a network of six tasting rooms across California. For a business where much of the relationship with guests happens in person in its tasting rooms, the technology behind the scenes has to recognise members instantly and treat them consistently online and on site.
In 2026 HALL completed a seven-month project to move its ecommerce, tasting room point of sale and wine club onto Shopify. A single Shopify Plus store now powers all four brand domains, Shopify POS runs in all six tasting rooms, and a wine club platform built for Shopify manages memberships. Every existing customer payment token was preserved, so members did not have to re-enter card details and shipments continued without interruption.
Craig and Kathryn Hall founded HALL about 30 years ago, and the business has grown into a multi-brand winery with twelve estate vineyards and tasting rooms in Napa Valley, Sonoma, Palm Springs and Healdsburg. Winemaker Megan Gunderson leads the wines. Direct-to-consumer sales, and especially the wine club, are central to the model, and Emily Harrison, Vice President of Marketing and Direct Sales, has said the company's members have always been at the centre of its decisions.
Over the years HALL's commerce stack had passed through several platforms and accumulated a great deal of custom development. Ecommerce ran on Magento, the tasting rooms used a separate point-of-sale system, and the wine club depended on heavily customised software layered on top of Magento. That patchwork offered flexibility, but it also created growing operational complexity and a long list of systems to maintain.
The split also affected guests. With online sales, tasting room sales and club membership living in different places, staff in a tasting room could not easily see a visitor's full history with the brand. HALL wanted to retire ageing technology without compromising the premium member experience it had spent years building, and without disrupting recurring club shipments in the process.
HALL consolidated onto Shopify, with an implementation partner leading strategy, experience design and a technically complex build. The new architecture combines Shopify Plus for ecommerce, Shopify POS for every tasting room, and Awtomic, a subscription and wine club platform built for Shopify, for membership. Because all three share Shopify's customer and order data, the winery now works from a single customer record.
A single Shopify Plus store powers the HALL, WALT, BACA and Michel Foch domains. Guests get a shared cart, checkout and customer account across the brands, while the team manages one store instead of several.
All six California tasting rooms run on Shopify POS. Staff can recognise club members, see their purchase history, apply member benefits and charge a vaulted card on file without asking for another swipe, which keeps service smooth during busy tastings.
Awtomic adds wine-specific membership functions on top of Shopify customer and order data, supporting a redesigned club experience, new member self-service tools and advanced loyalty capabilities.
The new stack includes integrated compliance and fulfilment automation, reducing manual steps in shipping wine to members and online customers.
The implementation took seven months. A central concern was continuity for existing members: the team migrated existing members and years of customer history, including five years of historical order data, and preserved 100% of customer payment tokens. As a result members did not need to re-enter payment details and did not face interruptions to their scheduled shipments. Wine club operations were unified across the four brands and six tasting rooms at the same time. HALL announced the completed project in August 2026, and Emily Harrison noted that it touched every part of the business.
The most immediate result is simplicity. With ecommerce, point of sale and membership running on one platform, HALL has fewer systems to maintain and a single view of each guest. In the tasting room, that means staff can greet a member with full context and apply their benefits on the spot, rather than looking up information in a separate tool. Online, guests can move between four brands within one account and checkout. The winery has also gained a more flexible foundation for personalisation and membership growth, with improved tasting room operations and automated compliance and fulfilment supporting the team day to day. The published sources do not report sales or membership figures.
For subscription and club businesses, the riskiest moment in a replatform is asking loyal customers to do anything. Planning to carry over payment tokens and history means members barely notice the change, which protects recurring revenue.
When online, in-venue and membership data live together, front-line staff can recognise and reward guests immediately. That turns technology consolidation into a visible hospitality improvement.
Multi-brand operators can run separate brand domains from one store, keeping each label's identity while sharing checkout, accounts and operations behind the scenes.
Shopify Plus, Shopify POS, Shopify Checkout, Awtomic, Shopify customer accounts
This story is compiled by the ONEXT DIGITAL editorial team from public sources and is shared as an industry reference. HALL Wines is not an ONEXT DIGITAL client.
Sources: https://wineindustryadvisor.com/2026/08/07/hall-wines-modernizes-four-brand-wine-club-experience-with-shopify-and-awtomic/ , https://wineindustryadvisor.com/2026/10/01/napa-winery-leaders-are-invited-to-a-private-dinner-at-hall-wines/
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